Graphics/Animantion
Web designers are passionate about graphics and animation. The right picture or media file can portray that thought in a jiffy. But along with nice pictures and animations, come thoughts of color themes, sizing, contrast, accessibility labeling.... well, it's not just about graphics. An do you have the proper aresenal of graphics to get your site up quickly?
Don't have a clue about creating, altering graphics? Can't afford Fireworks or other pricey software? Know where to go to get the right kind of material for your site without paying licensing/copyright fees? Empowermom can help.
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"Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So - by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people - and the search engines will come.
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When I first started designing web sites as a hobby, I didn't realize how complicated and extensive hand coding individual pages would become as my site grew. Back then, I only had to manage a page or two (or three) and the word "interactive site" didn't apply.
Here we are years later, and there's plenty of software that automates most tasks, but you STILL need to have a good handle on the "code." This is where you must master the hidden costs of web design. You can spend a small fortune on software only to learn you didn't need it. What's worse, by the time you master it, it's outdated and you need an expensive update!
I use Xara daily for web graphics, page designs, bells, whistles, animations, etc. To get a feel how easy their software is, test drive the 3D Heading Maker below for free! Empowermom could rave all day long about how easy, fun and convenient Xara software is to use, but for now I'll just give you some of the highlights.
1) Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.